SMS Marketing

1. Benefits of SMS Marketing

SMS marketing is a method of using text messages to deliver sales, marketing, product introduction, or customer service content to recipients.

Using SMS marketing will help you:

Increase your brand's visibility with readers through the brand name.

Achieve high open rates.

Demonstrate professionalism and build trust with customers.

Personalize messages and create templates.

Integrate with Marketing Automation tools to send SMS automatically.

2. SMS Marketing Permissions

To create and manage SMS on the system, you need to be granted permissions for the SMS Marketing function.

Access: View the SMS section in the Marketing feature.

Add New: Add new SMS messages to the system.

Edit: Edit existing SMS messages.

Delete: Delete SMS messages.

View All: View all SMS messages in the system.

3. How to Create and Send SMS

3.1. Creating an SMS Template

Navigate to the system -> Marketing -> SMS Marketing -> Add New.

The screen for creating a new SMS displays the following fields:

Template Name: Enter the subject of the SMS.

Content: Enter the content of the SMS.

Variables List: Choose from the Getfly variables to personalize the SMS content (based on the customer information stored in the system).

3.2. Sending an SMS

Navigate to Marketing -> SMS Marketing -> Add New to send an SMS.

The new SMS screen displays the following fields:

Sender Number: Select the Brandname number to send the SMS.

Recipient: Choose the customers to send the SMS to. You can filter by my customers, customer groups, campaigns, or specific customers.

Original SMS: Choose or quickly create an SMS campaign for easy tracking of the total number of SMS sent.

SMS Setup: Set up the time to send the SMS. You can either send it immediately or schedule a specific time.

Variables List: Choose variables to personalize the SMS.

Select Template: Choose a pre-existing SMS template to send.

Character Counter: The system will count down the remaining characters in one SMS and calculate how many messages will be sent. This helps businesses manage costs when using SMS marketing.

After filling in all the information, click "Add New" -> Confirm to send the SMS to customers.

Note: SMS Character Calculation

Without accents:

Message length ≤ 160: 1 SMS

160 < Message length ≤ 306: 2 SMS

306 < Message length ≤ 459: 3 SMS

With accents:

Message length ≤ 70: 1 SMS

70 < Message length ≤ 134: 2 SMS

134 < Message length ≤ 201: 3 SMS

Messages longer than 459 characters or 201 characters with accents are not supported.

3.3. Editing an SMS Template

Navigate to Marketing -> SMS Marketing -> Select the template -> Choose the template to edit.

3.4. Deleting an SMS Template

Navigate to Marketing -> SMS Marketing. The screen displays a list of all SMS messages in the system.

4. SMS Management

Navigate to Marketing -> SMS Marketing. The screen displays a list of all SMS messages in the system.

SMS List: A management page for all SMS scheduled to be sent to customers. You can manage the details of the SMS content, sending status, and the time the SMS was sent.

SMS Campaigns: Used to manage the status of SMS messages based on the campaign.

Original SMS: Used to manage SMS based on their original content (including variables) and includes both successfully sent SMS and those pending to be sent. For SMS messages that have not been sent, you can edit the content or delete the message to prevent it from being sent.

Search SMS: Search by SMS content, customer phone number, brand name, campaign, sending time, etc.